August 2, 2015
Some initial thoughts on this long journey, as the Kickstarter campaign heads into the final few days..
It was October 2013, and I was a guest speaker on The Nation’s yearly fundraising/seminar cruise, which that year went up the Eastern coastline and had a stop in Quebec City. I disembarked with my wife and kid and we spent the day wandering around, at one point stopping in a bookstore where I saw Taschen’s two volume Mid-Century Advertising set — a beautifully produced, 700 page, two volume hardcover set, in a slipcase.
So fast forward to early 2014. I’ve spent many idle hours browsing through the Taschen books, which have become a permanent fixture on my desk. And at some point this idea starts to creep into my mind: wouldn’t it be cool to do something like that for This Modern World? Something like the Complete Far Side, or the Complete Calvin & Hobbes? I started working on the strip in the late 80s, but 1990 was the moment that it started to gain any traction, so that’s what I’ve always considered the starting point—which makes 2015 the 25th anniversary. And I always said, if I was going to go through all the work involved in a Kickstarter, I was gonna do it for something big.
July 30, 2015
Only four days left!
The Kickstarter has been amazing and exhausting, and we are in the home stretch now. If you want in on this, you should act soon!
July 17, 2015
As I’m writing this my 25 YEARS OF TOMORROW Kickstarter has raised almost $189,000 with 18 days to go. So, yeah, I’d have to say this campaign has gone pretty well so far. Still hoping to hit more stretch goals of course, such as the once-unimaginable $250K tattoo. I’m overwhelmed by this show of support, and really happy that the people at Make That Thing who have been helping me shape this monster for more than a year are going to actually see some payoff on their investment of time and energy.
The campaign has been written about in Mother Jones, the Washington Post, the Huffington Post, and Inc. Magazine. The latter has a headline which reads “Anyone Who Says Print is Dead Hasn’t Seen This Kickstarter Campaign.” (After several years in the publishing wilderness, u I am genuinely delighted to be a poster child for the ongoing vitality of print.) There’s also a long podcast with me here—I’ve only heard bits, but I sound pretty coherent, especially considering how tired I was (and am!).
July 7, 2015
The first 36 hours
Well that was quite a rollout. We’re at almost $115K as I write this, which is fantastic news for so many reasons. I’ve still got a few stretch goals to go before I’m splashing around in a swimming pool full of money, Scrooge McDuck-style, but what this means is (a) we can give the book some upgrades I was really hoping for, specifically the lenticular cover and the cartoons from 2015, and (b) we’ve got space to breathe. I’m working with the amazing people at Make That Thing, and I kind of insisted we cut our margins to the bone to keep the initial goal as low as possible, which didn’t give us a lot of room for error. Happily it’s a moot point now—if we have cost overruns or other unanticipated expenses, it won’t have to come out of my pocket now. So that’s pretty great. Especially given that we’re a mere 36 hours in. I thought I was going to spend the entire month staring at the numbers, waiting to cross the threshold—in my wildest dreams, I did not expect this to happen in the first day. Thanks to all who pledged, and if you haven’t done so, please consider it! If this thing keeps on, I might actually have to get a Sparky tattoo. Of course, if we reach that funding level, I’ll be delighted to commemorate the moment.
July 5, 2015
And we have liftoff!
The Kickstarter campaign for 25 YEARS OF TOMORROW is now live!
UPDATE: we’ve reached our basic funding goal 21.5 hours after launch! This is amazing — this book will now be a reality, thanks to everyone who pledged.
Of course there are still stretch goals ….!
July 4, 2015
With a little help from my friends
The Kickstarter I’ve been working on for more than a year goes live Monday morning. I’ve got a variety cool rewards lined up for supporters.
Winters Web Works